CheckList

Year-End Checklist for Small Business

Santa is not the only one who should be making a list and checking it twice this season. With 2019 upon us in T-minus 33 days, if you haven’t already begun, now is a great time to complete some of the back-office work needed to keep your business running. While the fast and furious holiday activities are calling for our attention, setting aside time to complete some housekeeping in your business can help you hit the ground running in the new year.

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Online Sales Surge 26.4% On Black Friday

Black Friday signaled the launch of the annual consumer holiday shopping spree with the trend of consumer purchases being made online surging 26.4%. As reported in the WSJ, internet sales reached $12.3 billion according to an estimate by Adobe Systems, Inc., which tracks activity on thousands of websites.

online-marketing

Marketing Your Business Beyond Cyber Monday

Today marks one of the busiest online shopping days of the season – Cyber Monday. Started in 2005 by the National Retail Federation, Cyber Monday offers the savvy shopper deals on soft goods such as clothing and personal care items as well as electronics. Cyber Monday does not have to be only for retailers. With shoppers scouring the internet for deals and great finds, today can be a day to connect with old customers and introduce your brand to new clients.

Entrepreneur Name Tag

National Entrepreneur Day

If National Entrepreneur Day passed you by without much fanfare, have no fear: today, we celebrate YOU. The resilient and passionate innovator, creator and market disruptor who is taking your industry by storm while helping to rebuild the economy. From mom and pop establishments to the tech companies churning out the latest apps and gadgets, entrepreneurial products are ingrained in our day to day lives.

Change Sign

Navigating Your Employees Through Change

There are popular sayings about change such as “change happens”, “change is everywhere” and “change is constant”. This concept is well understood in the world of business; to be successful and competitive, one must constantly be fluid, developing new strategies and be agile to respond to changing market conditions and customer preferences.

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Preparing Your Business for the Holiday Downtime

It’s baaaacccckkk…!! Now that we’ve jumped the hurdle of Halloween, the holiday season is officially upon us. In the blink of an eye, we will be flying through holiday favorites such as Thanksgiving, Black Friday, Hanukah and Kwanzaa and landing dazed and confused at New Years’ Eve. For many businesses, the holiday season is met with excitement; it is their showtime, the main event where business will be booming, and they pull out the stops to complete orders, manage staffing levels and maintain adequate inventory.

Internet Security System

Cybersecurity and Your Business

Technology has become intertwined in all aspects of our lives, from our cell phones and televisions to our home appliances and vehicles. It is understandable then, that nearly every business uses technology in some aspect of their operations. While the use of technology for business has the potential to provide a competitive edge in the marketplace, it can also present a liability to the business due to the risk of data and security breaches. Businesses can mitigate these threats by implementing cybersecurity measures. Cybersecurity is defined as the protection of Internet-connected systems, including hardware, software, and data, from cyber attacks.

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Understanding Your Organization’s Culture

How would you describe your organization? What is your company’s culture? An organization’s culture is defined as the set of shared meanings and values held by a set of members in an organization that distinguish the organization from other organizations. This shared identity is what will help employees understand the company's values and internalize them to make them their own. The culture can be manifested in two ways within an organization: a dominant culture or a subculture. A dominant culture is the core values shared by most of its members. The dominant culture is also the public face of the organization, what they are known for. By contrast, a subculture within an organization shares different ideas from the dominant culture.

Leadership

Effective Leadership - What’s Your Style?

There is a popular saying that states, “heavy is the head that wears the crown”. This phrase aptly describes the weight of responsibility business owners face daily. Many people want to be leaders, but they do not realize that it is more than titles and perks; it comes with the heavy task of making decisions that can make or break a company. It also entails effectively managing a workplace that continues to be diverse, made up of individuals from different backgrounds and with different motivations and finding the right influencer to motive them to creativity and productivity.

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