Today marks one of the busiest online shopping days of the season – Cyber Monday. Started in 2005 by the National Retail Federation, Cyber Monday offers the savvy shopper deals on soft goods such as clothing and personal care items as well as electronics. Cyber Monday does not have to be only for retailers. With shoppers scouring the internet for deals and great finds, today can be a day to connect with old customers and introduce your brand to new clients.